• Success DNA
  • Think and Grow Rich
  • The Branson Effect

Creating A Movement: Selling Hearts, Not Minds

At the recent Trusted Authority Live Event in San Diego, I gave a presentation that has been years in making.

I truly believe this is the most important talk I’ve ever given, because it goes to the heart of what causes a business to shift from being “just another business” to a movement or a cause.

I had several attendees come and tell me that it was the most powerful presentation they’ve ever seen since starting their business, because it finally uncovered the missing piece for them.

How do some companies generate the kind of loyalty and fanatical following that make people line up in terrible weather overnight, just to buy their next product at full price?

What’s the critical mistake that most businesses are making in their marketing when it comes to connecting with their audience?

These questions have fascinated me for years, and in this keynote presentation that I gave, I bring all of it together and reveal how you can turn your business into a powerful movement that people want to get behind.

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Lessons From My 4 Year Old

As you may know, my wife Raylene and I have a thriving, creative little boy named Cooper — and today happens to be the day that he turns 4 years old.

As I’ve now learned, birthdays are a BIG deal to a 4 year old.

Like most dads I’m sure, I absolutely adore my boy and express gratitude every day for being blessed to be his dad.

What’s amazing to me is that as I reflected over the past 4 years of having him in my life, I’ve learned so many powerful things from him – not just life lessons, but powerful principles that apply to success in business as well.

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Abundance Or Scarcity? What Your Future Holds

A few weeks ago, I was at a high-level mastermind with several successful business owners and entrepreneurs.

I happened to be sitting next to a special guest, who got up and gave a presentation that absolutely blew me away.

Now, I see a LOT of speakers — but this guy was different.

Unlike any speaker I had ever heard, he made me think seriously about my future, and the future that my son Cooper is going to grow up to know.

Have you ever been struck by a sense that your perspective has been entirely shifted in a moment?  That’s what happened during this presentation.

His name is Dr. Peter Diamandis, and he’s one of the most fascinating people I’ve ever met.

He recently gave a TED talk, and got a (rare) standing ovation — over 500,000 people have watched this presentation in the last couple of weeks alone.

And that’s because it’s POWERFUL – and answers the question of whether the future is going to be better, or get worse.

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