I recently spent some time with Dan Kennedy, one of the world’s top trusted authorities when it comes to direct response marketing and copywriting. I got some great insight from him during our consulting session, and then I was honored to have him do a video interview of me for his community.
Our conversation turned to what the future of business looks like, and the information marketing world specifically .. and why a lot of online marketers are having challenges in their business.
Why is it there are a handful of people doing really well, while most are suffering? Why are product launches not as effective as they once were? What is the market really after?
Dan’s response to this issue was perhaps one of the most important things that you need to understand as an entrepreneur, if you’re interested in growing your business.








