At the recent Trusted Authority Live Event in San Diego, I gave a presentation that has been years in making.
I truly believe this is the most important talk I’ve ever given, because it goes to the heart of what causes a business to shift from being “just another business” to a movement or a cause.
I had several attendees come and tell me that it was the most powerful presentation they’ve ever seen since starting their business, because it finally uncovered the missing piece for them.
How do some companies generate the kind of loyalty and fanatical following that make people line up in terrible weather overnight, just to buy their next product at full price?
What’s the critical mistake that most businesses are making in their marketing when it comes to connecting with their audience?
These questions have fascinated me for years, and in this keynote presentation that I gave, I bring all of it together and reveal how you can turn your business into a powerful movement that people want to get behind.
As you may know, my wife Raylene and I have a thriving, creative little boy named Cooper — and today happens to be the day that he turns 4 years old.